After reading this column from the Detroit Free Press this morning about "Tapping Twitter’s Unrealized Potential" it got me thinking about the power and the price people are willing, and sometimes not willing, to pay for and invest in potential.
A lot of people and things have potential, and I have no idea what the current tabulation is if we could tally up all the things and people that have or had potential, versus what really came to finally reach that said potential, but I would have to guess that the numbers would not look so good for Mr. or Mrs. Potential.
But every once in awhile something or someone comes along with potential that gets a second or third look, maybe more than a normal amount of conversation or press, and really starts to show some of its potential, but not all, yet.
I remember standing up in front of a group of people and saying, uh, this twitter thing, it might not just be another shiny thing. If this is a new way of communicating, I am going to figure out how to use it to communicate and if it has the potential to help my clients, I will soon figure that out, too.
And, NO, no way am I trying to say I am the only one who said that. Obviously there are at least 15 million other people (and $100 million in investment) who agreed. But what I am saying is potential is risky. Potential is hard to sniff out. Potential is a gamble sometimes. But one thing is for sure, never, ever be too quick to dismiss potential. Some said blogs would be a fad. And many still say twitter is. Twitter as a company? Maybe. But what twitter has created, real-time conversations and observations communicated in 140 characters or less with the potential to reach millions in seconds?
That’s not potential, that my friends is a reality, and it’s here to stay whatever it’s called tomorrow